Vacation Rental Trends
One of the key vacation rental trends that vacation rental owners should be aware of in 2025 is the increased demand for unique stays. Unique stays often command higher nightly rates and attract more bookings.
Travelers are seeking one-of-a-kind experiences, such as remote cabins, tiny homes, treehouses, and luxury glamping. These types of homes are unique just by their very nature. But what if you have a vacation rental home that can best be described as “average?” There are things you can do to turn an average house into a unique vacation rental. This can significantly increase bookings and nightly rates.
Here are some ways to make a property stand out:
- Give your rental a distinct personality by creating a theme or concept
- Coastal Retreat (nautical decor, surfboards, beach gear)
- Mid-Century Modern (vintage furniture, retro appliances)
- Boho Escape (earthy tones, hanging plants, rattan furniture)
- Hollywood Glam (bold colors, velvet furniture, gold accents)
- Name the property accordingly (e.g., “The Boho Hideaway”, “The Seaside Retreat”) for branding.
- Have a custom logo or signage (e.g., a wooden entrance sign)
For lots more revenue-generating ideas, reach out to Jan@MontereyRentals.com!
Jan Leasure, Managing Broker
www.MontereyRentals.com
816 Wave Street
Monterey, CA 93940
831-402-1765