Is Your Home Languishing on the Sales Market? Try Another Approach.

Lately, a lot of homeowners have been surprised to see their listings sit on the market longer than expected. It’s frustrating — the weeks drag on, and meanwhile the mortgage, insurance, and upkeep costs keep rolling in.

Vacation Rental Blues

Here’s the thing: if selling isn’t happening right now, that doesn’t mean you’re stuck. Renting your home could be the right move until the market shifts again. And you may want to consider your short-term and mid-term rental options, so as not to make a long-term commitment to renting. A short-term or mid-term rental could allow you to bring your home back to the market when the time is right.

Some benefits worth considering:

  • Rental income helps cover your expenses
  • You hold onto your equity while waiting for the market to rebound
  • Demand for rentals on the Monterey Peninsula is strong
  • You keep your flexibility for the future

I’ve seen many homeowners breathe a huge sigh of relief once they decided to rent instead of letting their home sit empty. And the best part is—you don’t have to take on the stress yourself. MontereyRentals.com  handles the details: listing your properties on all major platforms, making bookings and collecting rent, coordinating maintenance, and sending money to your bank – no muss, no fuss!

If you’re wondering whether renting might be a smart fit for your situation, let’s talk it through. No sales pitch—just an honest conversation about your options.

Jan Leasure, Managing Broker
MontereyRentals.com

Jan@MontereyRentals.com

Is Buying a Vacation Rental in Monterey County a Smart Investment? What National Articles Get Wrong

Thinking about buying a vacation rental in Monterey County? Before you invest, get the facts on occupancy rates, short-term rental laws, and real estate pricing on the Monterey Peninsula.

If you’re a Realtor or investor exploring a vacation rental in Monterey County, you’ve probably come across glowing articles promising big returns from short-term rentals. But one recent article on Realtor.com (https://www.realtor.com/advice/hyperlocal/renting-second-home-monterey-bay/ paints an overly optimistic—and, frankly, misleading—picture of the Monterey vacation rental investment market. To protect your clients (or your own portfolio), here’s what that article got wrong—and what you really need to know before investing in a vacation rental in Monterey, Carmel, or Pacific Grove.

Casa Simpatico – Pacific Grove

🏠 Vacation Rentals in Monterey Don’t Earn 100% Occupancy

The article estimates income by multiplying the average nightly rate by 98 nights in summer—assuming 100% occupancy. That’s simply not how vacation rentals perform in the real world.  In the Monterey Bay market, even the most successful properties rarely exceed 75% summer occupancy, and average year-round rates often fall between 50% and 65%. When calculating your potential return on investment (ROI), a realistic occupancy estimate is essential.

🚫 Short-Term Rental Laws in Monterey County Are Strict

Here’s the part many out-of-area investors miss: Monterey County has some of the toughest short-term rental laws in California.

  • City of Monterey: Vacation rentals under 30 days are banned.
  • Carmel-by-the-Sea: No short-term rentals allowed.
  • Pacific Grove: STR licenses are capped and non-transferable.
  • Unincorporated Monterey County (including Pebble Beach, Carmel Valley, and Big Sur): A new STR ordinance enforces strict licensing, and zoning restrictions.

If your client wants to do nightly rentals, they may be out of luck—or face a costly legal battle. Always confirm regulations with local planning departments before making recommendations.

💰  Monterey Peninsula Home Prices Are Far Above the County Median

The article estimates mortgage payments based on the median home price for Monterey County—but that includes inland farming areas, not the high-demand coastal towns investors are actually targeting.

A few examples of actual entry prices for vacation rental-suitable homes:

Using county-wide median prices creates a false impression of affordability. If you’re advising clients, make sure they understand the real cost of buying a vacation rental in Monterey County—especially in STR-eligible zones.

🔍  Final Thoughts: Educate Before You Invest

Monterey is a beautiful, high-demand destination, and with the right property in the right location, a vacation rental can be a great long-term investment. But it’s not a passive or guaranteed income stream—especially under today’s legal and market conditions.

✅  Realtors: Guide your clients toward smart, compliant investments.
✅ Buyers: Consult a local property manager or short-term rental compliance expert before closing.

📣 Ready to Invest in Monterey Real Estate?

Our team at Monterey Bay Property Management has helped hundreds of owners successfully navigate the short-term rental market in Monterey County. Contact us for a customized rental income analysis, property review, or compliance consultation.  We will work with you and your Realtor to make sure you have all the information you need to make an informed decision.

 

Managing Broker

MontereyRentals.com

816 Wave Street
Monterey, CA  93940

831-402-1765

America’s Rental Housing Crisis

America’s Rental Housing Crisis: Insights from the Joint Center for Housing Studies of Harvard University

Today, I had the opportunity to participate in a Zoom presentation led by the Joint Center for Housing Studies of Harvard University, titled “Deteriorating Affordability: An Update on America’s Rental Housing 2024.” The discussion highlighted the growing challenges in rental affordability across the nation—an issue that is no longer confined to high-cost states like California but has now become a nationwide crisis.

America’s Rental Housing Crisis: Insights from the Joint Center for Housing Studies of Harvard University

Key Takeaways from the Presentation

🔹 Rental Affordability at an All-Time Low

The United States has reached a new peak in rent unaffordability. While California renters and landlords have long faced some of the highest housing costs in the nation, the affordability crisis has now spread across all 50 states. Today, nearly 22 million households—approximately half of all renters—are cost-burdened, meaning they spend 30% to 50% of their income on rent.

🔹 Who is Most Affected?

The youngest renters (under 25) and the oldest renters (over 65) experience the highest cost burdens. More than half of Black and Hispanic renters are rent-burdened. Even among fully employed households, rental costs continue to outpace earnings

🔹 A Nationwide Struggle—From Urban Centers to Rural Communities

Rent affordability is no longer just a challenge in major metropolitan areas. Over one-third of renters in every state are now cost-burdened, with particularly severe impacts in:

  • The West, where high housing costs persist.
  • The South, where lower housing costs are offset by equally low wages.
  • Rural areas, where 40% of renters are now struggling to afford rent.

🔹 Rising Costs and Declining Availability

The increasing cost of rent is not just a result of inflation but also of declining rental stock. Several factors have contributed to this trend:

  • The demolition of older, more affordable units to make way for new developments.
  • Landlords exiting the market due to heightened regulatory pressures.
  • Rising construction costs, including both labor and materials, leading developers to prioritize luxury housing with higher profit margins over affordable units.

The median percentage of income spent on rent has now reached 31%, and alongside rising costs for food, energy, and healthcare, many renters are struggling to cover essential living expenses. A staggering 17% of renters reported falling behind on rent at some point in 2024, highlighting the precarious financial situation many households face.

Where is the Rental Market Headed?

📉 Rents Are Stabilizing—But Demand Still Outpaces Supply
After the sharp increases following the pandemic, asking rents have plateaued in many areas. However, demand for rental housing continues to exceed supply. Despite over 600,000 multifamily units being constructed last year, the need for housing remains critical—partially fueled by the increasing difficulty of purchasing a home in today’s market.

⚖️ Legislative and Policy Efforts Are Increasing
State and local governments are stepping up efforts to address the crisis, recognizing that rental affordability is no longer just a market trend but a policy imperative. However, economic uncertainty looms large, with experts hesitant to make definitive predictions about the future of the housing market.

A Call to Action: The Need for Smart Solutions

In 2024, California legislators declared housing a human right—a powerful statement, but one that lacked concrete plans for how to ensure access to affordable housing for all. To truly address this crisis, policymakers must prioritize increasing housing supply rather than relying on restrictive measures such as rent control, which often exacerbates shortages.

The path forward requires streamlining development processes, reducing regulatory barriers, and investing in sustainable, affordable housing solutions. Instead of discouraging new construction, we must create policies that incentivize environmentally responsible development while expanding rental options for all income levels.

The affordability crisis is a challenge we cannot afford to ignore. It’s time for bold action to ensure that safe, stable housing remains within reach for all Americans.

Jan Leasure, Managing Broker
www.MontereyRentals.com 
831-402-1765

Ocean Harbor 329 – Monterey Vacation Rental

Ocean Harbor 312 - Monterey - Vacation Rental Special $79/night

Monterey Bay Property Management
DRE #01263576 #01936813

#propertymanagement #vacationrentals #corporaterentals #monterey #montereybay #pacificgrove #carmel #pebblebeach.

Ocean Harbor 329

Ocean Harbor freshly furnished 1 bedroom 1 bath – 830 sf. condo sleeps 3 & has peeks of the Monterey bay.

Steps to the beach & coastal recreation trail.

Walk to downtown and the wharfs.

BOOK TODAY!

Do you need property management in Monterey County?

Contact Managing Broker:
Jan@MontereyRentals.com – (831) 402-1765

Monterey Bay Property Management was established in 1986 and is the “go-to” company for premier property management services.

A large percentage of our current customers have come through the referrals of previous and current satisfied clients.

Monterey Bay Property Management specializes in the property management of single-family homes, condos, and apartment buildings in Monterey County.

#Monterey #MontereyBay #propertymanagement

Carmel’s Sunset Center Presents – Willie Nelson & Family

Willie Nelson & Family

Presented by Sunset Presents

PUBLIC TICKETS GO ON SALE UNTIL FRIDAY, OCTOBER 26 AT 9:30 AM

Bravo! pre-sale for Act III level members & above begins on Thursday, October 25 at 9:30AM!

Monday, December 10, 2018, 7:00 pm

Tuesday, December 11, 2018, 7:00 pm

 

Tickets: Level I $129 / Level II $99
 
A Reminder:
Please be aware that Sunset Center’s Box Office and official website (www.sunsetcenter.org) and our Presenting Partners are the only legitimate ticket sellers for Sunset Center performances. Do not be fooled by third party sellers attempting to pose as Sunset Center with inflated pricing.

Need a place to stay please check out www.MontereyRentals.com

Vacation Rental Pacific Grove – Ocean View Beach House

Attention Nature Lovers!

2 Bedroom Ocean View Beach House – Sanderling

BOOK NOW

This vintage beach house is nestled in the Asilomar dunes area on two acres of lovingly restored native sand dune habitat. Set back from the road, it enjoys spectacular unobstructed views of the Pacific, crashing surf, sunsets and moonsets. Away from city lights and traffic, the nighttime sounds are those of wind, waves and the occasional sleepy cries of sea birds and sea lions.

The living room, sunroom, and kitchen have full ocean and sand dune views allowing one to observe the ever-varying parade of wildlife: whales, sea lions, sea otters, pelicans, cormorants, shore birds, black-tailed deer and more. A private enclosed back yard with bird feeders and baths provides a sanctuary for resident and migratory species.

The home is steps to rocky and sandy beaches, walking and biking trails, and is mid-way between the Pacific Grove municipal and Spanish Bay golf courses. The ambiance is intimate, cozy and comfortable with an open floor plan, hardwood flooring and Persian carpets, original signed artwork, and handcrafted driftwood furniture and carvings.

Two upstairs bedrooms each have Queen sized beds. The second bedroom is adjacent to a full bathroom; another full bathroom is located on the ground floor.

The sunroom is an ideal place to stretch out, read and relax as well as to dine and entertain. Amenities include a home theater system, WiFi and cable, flat panel TVs with Roku, Amazon Prime and Netflix video streaming, DVD players, and a video library.

NOTES: Limited cell phone service in this area. Fireplace is unusable.

BOOK NOW

Monterey Bay Vacation Rental – Hilltop Haven – Seaside

Neighborhood House with Panoramic Ocean Views

BOOK NOW

1160 sq. ft. | 3 Bedroom | 2 Bath | Sleeps 6 (2Q, 2T, 1A)
Max. Occupancy 8

This 3-bedroom, 2-bath home in a residential area of upper Seaside is perfect for a longer stay. The main living areas – with panoramic ocean views – are on the upper level, along with the master bedroom and a full bath. Downstairs, two guestrooms (one Queen and one twin trundle) share a second bath (also with a tub/shower).

 

This home features multiple areas for enjoying the outdoors. A small deck off the living room has a gas barbecue, and on sunny days the ocean view balcony off the master bedroom will be your favorite hangout… unless you’re in the yard, serving wine and cheese on oak wine barrels under a vine-covered arbor… or warming yourself around the fire pit (Duraflame logs only) after the sun goes down.

The living room has bamboo floors, a large TV, and a gas log fireplace. The kitchen has tile countertops, a gas range, a side-by-side refrigerator and a breakfast bar (there’s also a glass-topped dining table with seating for four). But in this location, cooking is optional: take your pick from fast food, delis, diners, and a gamut of international cuisines: Thai, Chinese, Mexican, Japanese, German, Italian, and more.

Single car garage. Sleeps 6 in beds: 2 Queens and one twin trundle (plus air mattress for extra guests).

BOOK NOW

Pacific Grove Vacation Rental – Blue Horizons

Blue Horizons

BOOK NOW

2645 sq. ft. | 3 Bedroom | 3 Bath | Sleeps 6 (1K, 1Q, 3T)Max. Occupancy 

You won’t believe the view from this beach house: otters in the kelp beds, fishing trawlers, sailboats, and at night—the moon over Monterey Bay.

You’ll be spending most of your time on the upstairs balcony or in the great room, with a comfortable leather sofa and chairs, a fireplace, and a telescope to check out the sea life. There’s a full bath with shower, a dining table for eight, a sunny kitchen with a professional gas range, and a breakfast nook that seats four.

The master bedroom has a King bed, a large TV, and doors that open to the living room balcony. The en suite bath features a double vanity, soaking tub, walk-in shower and a large closet.

Downstairs, there’s an office area off the entry, a laundry room, a bath with a shower, a den with two sofas and a TV, and two additional guest rooms. One has a Queen bed, the “blue room” has three twins (bunk beds and one separate twin) along with ocean-themed murals on the walls and ceilings.

This home includes a two car garage, a central vac, and a portable propane barbecue (when you’re not enjoying one of Pacific Grove’s amazing restaurants). The coastal path is right across the street; Lover’s Point Beach is a five minute walk; Cannery Row and the Aquarium are just 1.5 miles away.

Pacific Grove Transient Use License #0404

 

BOOK NOW

 

Monterey Vacation Rental – The Oaks

1085 sq. ft. | 2 Bedroom | 2 Bath | Sleeps 4 (1Q, 2T) Max. Occupancy 5

BOOK NOW

Nestled into a hillside, this lower level condo is accessed by two sets of exterior stairs. The living room has a futon sofa, a gas fireplace, a flat screen TV and a desk.

The Master bedroom has a Queen bed and a private bath with a tub/shower, the second guest room has twin beds, and there’s a hall bath with a corner shower.

A deck off the dining room has views of the oaks (expect some traffic noise). The condo has a covered carport and one additional assigned parking space.

The Oaks condo complex has walking trails, a tennis/basketball court, a clubhouse, a hot tub, a pool, and easy highway access, whether you are visiting or working in the Monterey area.

Washer/dryer inside the unit. One dog allowed with extra security deposit.

BOOK NOW

 

Visit www.MontereyRentals.com to view all our vacation rentals!